It's paramount to understand that you just can't throw up a website (although there are still sites out there that look like they have been vomited up), and expect people to just show up and give you money for your product, service or information. That's like hanging a sign on your closet door and pronouncing yourself in business. It doesn't work. You have to be findable.

Now there are all kinds of magic bullet, secret, guru-type things that only the very elite (and very expensive) SEO experts know how to do to get #1 Google rankings for the most competitive keywords available, BUT there is hope for us small business folk and startups that are still spending money on testing and research all all those goodies too.

If you can't afford a guru, fear not, you can take advantage of the low-hanging fruit that really aren't hard to go after at all. Here are some tips for keyword optimization if you are a startup or small business with a tight budget. 

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I offered to build my mom a website so that she can market her hair salon online. She asked me if it would really do her any good and would anyone search for a hair stylist on the web.

After I took a moment to collect myself, and recover from a moment of stunned disbelief that anyone would still question the validity of the most valuable marketing tool currently known to man, here is what I explained ...

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