Posted by: Jennifer Driller
in Marketing on May 4, 2010
They are looking for:
- Contact information
- Directions to your place of business
- Warranty or support information
- About you - how long you've been in business, why you're in business, what you hope to accomplish with your business, what kind of business (person) you are, what you offer that sets you apart
- How you can help solve their problem
- What kind of quality do you provide (through ratings, reviews, or testimonials)
Posted by: Jennifer Driller
in Business on Mar 26, 2010
Is it just me or are you completely tired of the term "hip"? Isn't it just a little overused? Another good one is "relevant". We web designers use those words to try to convince you that we know what people want.
What's the written equivalent of a blowing a raspberry? ffffbbbttt!?
It's so five minutes ago to claim to know what's "hip". It's even more passe to claim to be hip when you're more likely to be someone who needs hip replacement.
C'mon! "Hip" is an old word anyway. There's nothing worse than trying to fit in. The best we can do is allow ourselves to NOT get in the way of what YOU want.
That's it.
Posted by: Jennifer Driller
in Business on Mar 15, 2010
I'm really having a good time here. I don't know if it's appropriate to let your client's know you're having a good time and you would do this stuff for free, but I gotta tell ya. It feels really good to spend your days doing something you love. I love being a "geek". 
I love figuring out how to make it work, putting together a design that speaks to a client, jazzing up a design in a way that gets results and not just ooo's and ahhh's.
Not only that, I like being in business. I just got a fresh order of business cards that I designed myself - with some insight from other designers on the web (thanks guys). I'm really pleased with them, and I can't wait to spread them around. I got a couple car magnets as well. Now I'm not big on offline marketing because, as I've put in another blog post, I prefer working on my client's stuff and getting THEM results. Word of mouth advertising works best for me.
