Is it just me or are you completely tired of the term “hip”? Isn’t it just a little overused? Another good one is “relevant”. We web designers use those words to try to convince you that we know what people want.

What’s the written equivalent of a blowing a raspberry? ffffbbbttt!?

It’s so five minutes ago to claim to know what’s “hip”. It’s even more passe to claim to be hip when you’re more likely to be someone who needs hip replacement. C’mon! “Hip” is an old word anyway. There’s nothing worse than trying to fit in. The best we can do is allow ourselves to NOT get in the way of what YOU want. That’s it.

As designer’s we’re given to our own interpretation of art, however, web design is unique in that it is more marketing than it is entertainment. It’s business. Web sites are created to sell something -whether it’s a product, a service, or a message. So being hip or relevant really isn’t the issue. It may be what folks like to hear, but that’s just salesmanship or fluff.

What you really need to know is, can your web design or marketing agency get themselves out of the way enough to find out the best way to market your product, service or message? Sometimes whatever “hip” is won’t do that. Being the “coolest” kid on the block may sound enticing, but will it be the best cost solution to getting your goal’s met?

Are we grown ups yet?

Are we in business or are we in grade school?

Let’s dispense with the catch-phrases, shall we? We’ve been “hooked” and tag-lined enough, wouldn’t you say?

Personally, I’m ready for some real conversation about how to get things done.  How about you?